What is a personal brand?
You could argue that we all have a personal brand whether we like it or, not and the art of developing your personal brand is about making sure that your reputation or, public persona is as strong and clear as possible, providing you with credibility in the marketplace.
Creating an effective personal brand involves articulating what makes you special or unique and then using that definition to build a strong reputation in the area in which you wish to be known. The aim is to ensure that you stand out from your competition and advance your career more quickly and securely.
Ultimately, developing your personal brand is about taking a strategic approach to your career rather than simply leaving it to chance.