Optimising your personal brand definition.
Your Vision
What do you want to achieve? guidance notes>>
Your Values
What behavioural traits are the most important to you? guidance notes>>
For each Value write a sentence explaining what this means – eg. Attention to detail – We all make mistakes but I pride myself in always striving for 100% perfection.
Value
Explain what this means
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Your Personality
What are your main personality characteristics? guidance notes>>
For each Personality characteristic write a sentence explaining what this means – eg. Curious – I’m very good at listening to others and learning from what they’ve achieved themselves.
Personality trait
Explain what this means
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Supporting Factors
Look over the Values and Personality characteristics you listed above. What example can you give that supports each one? guidance notes>>
Eg. Determined – competing in the Transcontinental Race: the self-supported cycle race across Europe.
Summing it all up
Finally create your brand summary by looking over everything that you have written in all the four sections – Your Vision, Your Values, Your Personality and Supporting Factors – and thinking what that says about you overall. If you had to summarise who this person is / who you are in one sentence what would you say? guidance notes>>
Save your data before moving on
