Optimising your personal brand definition.
What do you want to achieve? guidance notes>>
What behavioural traits are the most important to you? guidance notes>>
For each Value write a sentence explaining what this means – eg. Attention to detail – We all make mistakes but I pride myself in always striving for 100% perfection.
Explain what this mens
What are your main personality characteristics? guidance notes>>
For each Personality characteristic write a sentence explaining what this means – eg. Curious – I’m very good at listening to others and learning from what they’ve achieved themselves.
Explain what this means
Look over the Values and Personality characteristics you listed above. What example can you give that supports each one? guidance notes>>
Eg. Determined – competing in the Transcontinental Race: the self-supported cycle race across Europe.
Summing it all up
Finally create your brand summary by looking over everything that you have written in all the four sections – Your Vision, Your Values, Your Personality and Supporting Factors – and thinking what that says about you overall. If you had to summarise who this person is / who you are in one sentence what would you say? guidance notes>>
Save your data before moving on