It’s your career

Whilst you will encounter lots of different people in your life both physically and virtually, the most important thing to remember is why you are aiming to develop and maintain a strong personal brand. There’s a very clear answer – the main reason is to enhance your career prospects. That means that in terms of WhyMe? your main target audience are people you encounter in your working life – employers, potential employers, colleagues, clients, suppliers etc. Your friends are your friends and will not be judging you in the same way.

Defining your personal brand simply means taking a strategic approach to your future – it’s got to be worthwhile!