Whilst you will encounter lots of different people in your life both physically and virtually, the most important thing to remember is why you are aiming to develop and maintain a strong personal brand. There’s a very clear answer – the main reason is to enhance your career prospects. That means that in terms of WhyMe? your main target audience are people you encounter in your working life – employers, potential employers, colleagues, clients, suppliers etc. Your friends are your friends and will not be judging you in the same way.
Defining your personal brand simply means taking a strategic approach to your future – it’s got to be worthwhile!
