Stand out from the crowd

It is well known that many interviewers make their minds up about a candidate in the first four minutes – which is why getting interviews off to a flying start is so important. However, you’ve got to get an interview in the first place and increasingly this lies in the hands of social media – potential employers will research their prospective candidates on social media and use those impressions to decide whether or not they even want to invite them to interview.

Newer recruits to the job market are power users of social media, unlikely to make the mistakes that some of their forebears in the early days made – there were many, perhaps apocryphal, stories of candidates being offered jobs only to have those offers revoked when the interviewer perused their social media pages where they encountered unsavoury behaviour and sometimes even unsavoury remarks about themselves!

Nowadays everyone should be aware that their public profile is exactly that – it is ‘public’ – and as such everything on view should not only avoid creating a negative perception but actively promote a positive one.

Always remember that, at the very least, anyone can copy and paste anything you write anywhere they want!

A strong brand will transform your career