Four steps to success

You are now ready to embark on developing your personal brand.

The programme is set out in a logical order and it’s best to tackle it in that order. You could do the whole thing in one day but if you are going to commit to doing it, do it well – after all, it is all about setting the right focus for your working life and helping you to achieve your dreams.

Take the programme one step at a time – complete that step, leave it alone for a day or so, before going back to look over it – make sure you are happy with what you’ve written before moving on.

It is a good idea, at least at the beginning, to treat this exercise as confidential – after all, you know yourself better than anyone else and you could easily be side-tracked by other people’s opinions of you. Find a quiet spot where you can work undisturbed for 2-3 hours at a time. Mark out specific times in your calendar and do your best to stick to them.

Each step is based around a worksheet, which will store your input ready for you to look at when you return to the programme. Full instructions and tips are provided with each step.

Once you have completed a first draft of WhyMe? you may find it helpful to share it and discuss it with a trusted other – friend, family, colleague or adviser – but initially rely on yourself.


  1. Getting started
    Setting out your long-term goals and ambitions
  2. Building a positive image
    Identifying your assets
  3. Creating your draft WhyMe?
    Putting it all together to build your personal brand
  4. Finalising your WhyMe?
    Perfecting your personal brand definition