The job market is highly competitive, so if you want to get the career of your choice, you will need to stand out and get noticed by your target employers.
Today’s employers are increasingly less concerned with your CV and more interested in your social media profile. This means that your whole public face must enhance your positive qualities and minimise your negative ones – you must take control of your whole brand in all its manifestations. WhyMe? will help you to do that.
Personal brands work in the same way as commercial or corporate brands: firstly to strategically define what makes you unique – who you are, what you are about and what you want to achieve – and then to use that strategy to shape your public persona.
