Worksheet 1 – Getting started

Setting out your long-term goals and ambitions.

Planning your time

Allocate times in your calendar for when you are going to work on WhyMe? and give yourself a completion date:

While it’s quite possible to complete WhyMe? in less than a day, we recommend taking a bit more time over it to give yourself time to reflect on your input. As a guide allow ½ – 1 day for Steps 1 & 2 and the same for Step 3.

Before refining your draft WhyMe? in Step 4 we recommend putting it away for a few days to let it settle.



Step 1

Step 2

Step 3

Step 4

Completion date

Step 1

Why are you creating your personal brand now?

In the context of what you are ultimately trying to achieve, think about why you have decided that now is the right time to create your personal brand. You might have more than one reason – list them all. Start-point examples:

  • The job market is highly competitive and I want to stand out
  • I’m not sure what I really want to do
  • Am I presenting the right image on social media?
  • Do my social media posts present a coherent and desirable image to potential employers?
  • My public profile could work harder for me
  • I’m not sure what to say about myself
  • I’m not sure that I always play to my strengths
  • My chosen field is really hard to get into
  • Getting your first job is the hardest
  • I’m in the wrong field and want to change direction.

Who are you aiming to impress?

List out your target audience / sector and the talents and skills they are looking for – if you have more than one prospective audience / sector list them too.


Audience / Sector

Skills required

Market Research Consultant

People focused
Understand people
Attention to detail
Ability to work under pressure
Written skills

Skills required

Save your data before moving on