Your summary – capturing ‘you’ in just a few words…
Product or service brands tend to have what is called a proposition – a succinct expression of their overarching benefit, which often forms the basis for their strapline. As an individual you won’t need a strapline per se, but it is a good idea to think about how you would sum up your ‘offer’: it will enable you to describe yourself effectively, with clarity and purpose, capturing what makes you special and will help guide your social media posts etc.
