Your journey to standing out from the crowd starts here…
Developing a strong personal brand isn’t rocket science. It is based in two fundamental truths:
- we all need to compete in the world of work, and
- we are all short of time.
This is the bedrock for all brand development. Brands (of products and services) exist to stand out from their competitors and act as a shorthand in shaping our positive perceptions. We are estimated to be bombarded with over 4,000 pieces of communication every single day and we can’t possibly register or investigate every single one, which is where brands come in – a strong brand stands out, demanding our attention.
A personal brand works in the same way. Done well it will help you create a positive image in the mind of your target audience ie. a potential employer. It will help you to impress them and give you a far greater chance of getting the job you want.
WhyMe? will enable you to develop your unique, personal brand.
It is divided into two sections:
Section 1 introduces you to the concept of a personal brand – explaining what it is and how it can help you.
Section 2 guides you through the four key steps required to create your personal brand definition – WhyMe?