With increased competition and an ever-increasing reliance on social media, rather than simply your CV, it is imperative that you build a positive image that gets you noticed for the right reasons. This is not something you can leave to chance.
You need to do as the ‘movers and shakers’ do and take a strategic approach to building your public persona. This means treating your personal brand in the same way as you would any other product, service or organisational brand. You must first define what you are about – who you are, what you stand for and what makes you unique – and then follow that strategic definition allowing it to dictate all your public communications and activity.
You could argue that we all have a personal brand whether we like it or not – and the art of developing your personal brand is about making sure that your reputation, or public persona is as strong and clear as possible, providing you with credibility in the marketplace.
Creating an effective personal brand involves articulating what makes you special or unique and then using that definition to build a strong reputation in the area in which you wish to be known. The aim is to ensure that you stand out from your competitors and advance your career more quickly and securely.
Ultimately, developing your personal brand is about taking a strategic approach to your career rather than simply leaving it to chance.