A strong personal brand is critical if you are to stand out and achieve your goals.
With increased competition and an ever-increasing reliance on social media, rather than simply your CV, it is imperative that you build a positive image that gets you noticed for the right reasons. This is not something you can leave to chance. You need to do as the ‘movers and shakers’ do and take a strategic approach to building your public persona. This means treating your personal brand in the same way as you would any other product, service or organisational brand. You must first define what you are about – who you are, what you stand for and what makes you unique – and then follow that strategic definition allowing it to dictate all your public communications and activity.
Taking a strategic approach is really that simple: define your personal brand (what makes you unique) and then use that definition to generate all your activity.