About WhyMe?

Are you making the most of your talents?

WhyMe? is the new personal brand development toolkit from brand experts Housebrands. It guides you through the 4 steps needed to create your personal brand definition, explaining exactly what you need to do and when, providing detailed, clear instructions, tips and examples.

Of course, you could create your own programme by searching the web, reading lots of books and articles, attending a myriad of different webinars and personal brand training sessions but the joy of WhyMe? is that all the hard work has been done for you. You simply need to follow the instructions and add in your own personal data when asked.


  • No experience required
  • Can be completed in as little as one weekend
  • Based on 4 interactive self-completion worksheets
  • Fully comprehensive instructions
  • Packed with tips, examples and guidance notes throughout
  • You set your own pace
  • 24/7 online access
  • Jargon free, written in plain English

Leapfrog the competition!

Who is it aimed at?

WhyMe? is useful for anyone in work or looking for a job including:

  • New graduates looking for their first job
  • Undergraduates exploring what they might do next
  • Young employees looking to make that important next move
  • Employees who want to give their career a boost
  • Causalities of the economic climate who are looking to get back into work
  • Mid-career – those who want to change direction or simply find that new challenge
  • The highly experienced – looking for non-exec positions, trusteeships etc
  • Those who have previously struggled to find the job paths they want
  • Freelancers looking to grow their opportunities
  • People getting back into work after a break, for whatever reason

Are you the first person to be asked for interview?

As the only fully comprehensive, online DIY personal brand development toolkit available it will help you create a winning articulation of what makes you unique bringing a range of benefits. It will ensure that you:

  • Take a strategic approach to your career, minimising the influence of pure chance
  • Stand out and get noticed in the right way
  • Create a positive profile across your social media
  • Build an appealing and consistent public persona
  • Shortcut the route to your desired career goals
  • Are confident – able to articulate what makes you special in an appealing, professional manner

It’s tough out there… you need to stand out.

About the authors

Housebrands Toolkits is a fully owned subsidiary of brand and communications agency, Housebrands. Whereas Housebrands delivers bespoke consultancy services, Housebrands Toolkits specialises in designing and supplying off-the-shelf programmes aimed at offering brand and communication expertise to organisations or individuals, who lack the necessary funds to employ external consultants.

Our latest online, brand programme is WhyMe?, a DIY toolkit for developing personal brands. Given the current recessionary climate, the issue of personal brand has come even more to the fore – we are frequently asked to give presentations and workshops on the subject as individuals struggle to compete and achieve their career ambitions in a highly competitive job market. Additionally, with the rise in importance of social media, it is important that anyone who wants to impress and succeed in their chosen field pays particular attention to their public persona or ‘personal brand’. WhyMe? has been designed to help people take a strategic approach to their public face, thereby aiding and abetting their career development.

WhyMe? is written and produced by Housebrands Strategic and Insight Director, Fenella McCarthy and Creative Director, Chris Bennett.


I have no experience of brands – will I still be able to use the programme?

The programme has been devised to help anybody who wants to develop their personal brand, no matter how much or, how little experience they have in the world of brands. Even those who work with well-known brands will benefit from following the programme, as it sets out exactly how to create a winning personal brand. Whilst there may be some overlap with commercial brands, this programme guides users through the steps ensuring that they focus on the important factors at the right stage. WhyMe? is an efficient and convenient approach even for the highly experienced as the ready-made programme lays out the steps you need to follow in a logical manner so all you need to concentrate on is your own information.

As the programme comes complete with full instructions and guidance notes, explaining not just what you need to do but how you should do it using concrete examples, it is perfect for the complete novice. WhyMe? has been specifically designed to take the hassle out of creating your own personal brand. All you need to do is follow the instructions to fill in your own unique experience and skills when you are asked.

We want everyone who buys WhyMe? to be utterly comfortable with the programme. So, if you do feel you need some more help then just get in touch and we will do what we can to make sure you get the result you deserve.

What if I haven’t got many (or any) formal qualifications?

Don’t worry! That’s the whole point about WhyMe? – not everyone is an ‘academic’, but that shouldn’t hold anyone back. Use WhyMe? to build your story: your values, your talents, your strengths. There are very many examples of people who have got to the top without formal qualifications.

What if I need more help?

Although the programme has been devised as a DIY programme, which you can successfully complete yourself in your own time, we do understand that sometimes you may feel you need a little more help. That’s absolutely fine and we have several options – from a phone call to explain something to a more comprehensive session to walk you through the programme. Just get in touch to tell us what help you require, and we can sort out the best solution.

What if I need more time?

Personal brands are growing in popularity so there is no time like the present to create yours. You want to be ahead of the curve not behind it, playing catch up. You could complete the programme in as little as a weekend although we recommend that ideally you take a week or so to get the best possible version you can.

It’s very easy to buy something and then leave it sitting on the shelf gathering dust but that’s not going to help you move your career on. That’s why we have built a finite time into our licence agreements – we want you to create your personal brand as quickly as possible so that it can start working for you straight away.

However, if you do find you haven’t got around to it before your agreement ends then get in touch and we can look at extending it as we know that sometimes life just gets in the way.

How do I save it?

All your worksheets can be saved in a format of your choosing so that you can refer to them whenever you need.

Can I print it?

You can save and print your worksheets whenever you choose.

What if I want to change it later?

Step 4 in the programme encourages you to review your draft definition prior to finalising it – this is good practice and ensures that you get the best possible version of your personal brand definition. Once you have finalised it, you can of course change it and over time you will want to as your career and life evolve.

It is important to create the best version you can but it is also important that you set your personal brand to work. Nothing in life is ever perfect so at some stage you will need to say that is good enough and set your brand to work as that is how you will achieve the results you need. We recommend that once you have got to a stage where you are happy you finalise your brand definition and then leave it alone for a couple of years or to a point where your circumstances have changed, whichever comes sooner.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram