Warm – Trustworthy – Timid – Risk-taking – Brave – Loyal – Optimistic – Enthusiastic – Charming – Impulsive – Empathetic – Straight-forward – Simplifies – Explanatory – Intellectual – Clever – Serious – Friendly – Forthright – Outspoken – Funny – Ironic – Deep – Introverted – Self-sufficient – Extrovert – Outgoing – Calm – Passionate – Gregarious – Sociable – Daring – Honest – Reliable – Cool headed – Collected – Pragmatic – No nonsense – Sensible – Approachable – Timid – Opportunistic – Thoughtful – Considered – Level-headed – Interesting – Pioneering – Early adopter – Fair – Confident – Adventurous – Creative – Independent – Strong – Straight talking – Witty – Smart – Sharp as a button – Kind – Shy – Generous – Sincere – Team player – Assertive – Flamboyant – Artistic – Thorough – Practical – Non-judgemental – Relaxed – Assured – Straight thinking – Good listener – Understanding – Courageous – Clear-sighted – Nothing’s too much trouble – Unfazed – People focused – Reserved – Capable – Quick witted – Adaptable – Quick-learner – Up for challenges – Embraces the new

Determined – Focused – Curious – Accountable – Transparent – Open – Honest – Good is not good enough – Exact – Collaborative – Adaptable – Innovative – Think outside the box – Courageous – Daring – Adventurous – Questioning – Inquiring – Independent – Considerate – Embracive – Pioneering – Fair – Ambitious – Genuine – Indefatigable – Challenging – Diversity – Attention to detail – Leave no stone unturned – Hard working – Practical – Has common sense – Empathetic – Stronger together – Democratic – Caring – Inclusive – Genuine – Grounded – Just – Responsive – Respect – Positive – Diverse – Teamwork – Always striving for improvement – Evolutionary – Revolutionary – Pragmatic – Optimistic – Responsible – Always looks for the best in people – Makes the best of what they have – Stoical – Open-minded – Leaves no stone unturned – Able to compromise – Self-reliant – Go the extra mile – Free thinking – Accepting – Creative – Professional – Outward focused – Risk taking – Radical – Conservative – Expansive – The devil’s in the detail – Quick – Always puts other first – Integrity – Thorough – Incisive – Evolutionary

Try to get a mixture of values – you don’t want five different words which mean the same thing as that will not communicate the range of your personality.

These people show that you can build a strong brand in any walk of life. They are all well-known, but they all started out just like you and I… so what made them different?

What do you think was their Vision?

David Attenborough – Gordon Ramsey – Andy Warhol – Leonardo da Vinci – Grace Beverley – Warren Buffett – Dr Alex George – Frank Lloyd-Wright Barack Obama – Elon Musk – Steven Spielberg – André Previn – Marcus Rashford – Greta Thunberg – Don McCullin – Lady Gaga – George Clooney – Joe Wicks – Iggy Pop – Kim Kardashian – Tracy Emin – Bruce Willis – The Queen – Donald Trump – Lewis Hamilton – Richard Branson – Serena Williams – Jennifer Lawrence – Phillippe Starck – Adele – Jack Whitehall – Mother Theresa – Damien Hirst – Michaela Coel – Richard Ayoade – Boris Johnson – Salvador Dali – Bill Gates – Martin Luther King – Georgio Armani – JK Rowling – Stephen Hawking – Will Smith – Bernie Ecclestone – David Hockney – Angela Merkel – Roger Federer – Frank Lampard – Michelle Obama